Branding is the creation of unique and distinctive design that identifies your company, your company’s products, and personality. It is a combination of a name, colors, fonts, logo, tone, vocabulary, tagline, company ethics, and consumer standards. The brand of a company is associated with its reputation. A brand establishes trust to consumers and attracts an audience.
Marketing is creating and communicating a company’s brand, goods or services through multiple media platforms including print, digital, radio, video, and music and influencers. Marketing is about creating relationships and strategically building loyalty to consumers. Marketing is capturing attention of an audience to provide a solution to their problems through the tangible use of a company’s products and services.